Case Study: Elkjøp enhances the shopping experience with video using Syncle

How Elkjøp delivers a great shopping experience with video

Elkjøp, a market-leading omnichannel consumer electronics retailer in the Nordics, faced the challenge of helping its online shoppers navigate its vast product range of over 300,000 SKUs. Customers found it difficult to understand complex products and their features, which increased the likelihood of disappointment and product returns. To enhance the shopping experience and empower customers to make informed decisions, Elkjøp partnered with vendor Syncle.

Using Syncle to automate its entire product video workflow, Elkjøp seamlessly integrated video content onto its product pages at scale. This solution provided valuable product information, helping customers understand their needs. The partnership with Syncle yielded significant results: customers who watched videos spent four times longer on the site and visited more pages. This engagement led to higher purchase rates and a more seamless experience, with the retailer adding over 60,000 videos that garnered 2.4 million views annually on average.

Elkjøp Group

Julia Paulsen

Director of Ecommerce