Case Study: Electrolux streamlines video distribution with Syncle

How Electrolux streamlined their video distribution

Electrolux, a global appliance manufacturer, faced the challenge of manually distributing product video content to online retailers. This time-consuming process created uncertainty around whether videos were live and correctly placed, which was especially problematic for coordinating with new product launches. They partnered with Syncle to streamline this distribution.

Syncle's automated video distribution platform transformed the manual process into an effortless one. The solution gave Electrolux full control, ensuring perfect timing for launches and optimal placement on retailer sites. This freed up the team's time to create more content, resulting in video coverage for over 1,200 products. The videos proved highly effective, with an average watch length of 87% and a 211% higher add-to-cart conversion rate for viewers.

Electrolux