Case Study: Construction Fasteners and Tools boosts conversion rates with Syncle

How CF-T witnessed the impact of video in just a month

Construction Fasteners and Tools, a Canadian retailer for tradespeople and DIY enthusiasts, sought to boost customer engagement and conversions by integrating product videos into their online store. The challenge was that manually curating video content for their extensive product range was an impractical and time-consuming process. They turned to the vendor Syncle for a solution to automate this workflow.

By implementing Syncle's platform, the company automated its video curation, which seamlessly integrated with its existing ecommerce site. The solution was easy to install and use, requiring minimal hands-on management. The results were significant and rapid, with over 5,100 videos added in the first month alone. Syncle's implementation led to a 170% increase in conversion rates for viewers compared to non-viewers, dramatically meeting the customer's business goals.

Construction Fasteners and Tools

Michael Rorquist

IT & Ecommerce Manager