Case Study: UnitedMasters scales catalog management and licensing with Synchtank

UnitedMasters scales catalog management and licensing with Synchtank

UnitedMasters, a tech-driven music distribution company, needed a more flexible and customizable catalog management platform to maximize revenue opportunities for its thousands of independent artists. Their previous system was too rigid, so they turned to Synchtank for a high-performance solution to manage content and scale their music licensing operations.

By implementing Synchtank, UnitedMasters gained a centralized system for catalog management, AI-powered search, and self-serve licensing. This allowed them to efficiently respond to briefs, create targeted playlists, and launch a subscription service. The solution from Synchtank resulted in significant time savings, streamlined operations, and most importantly, scaled revenue generation for their artists.

UnitedMasters

Dan Hostetler

Head of Marketplace