Case Study: Zwanenberg Food Group lowers product information burden with SyncForce

Zwanenberg Lowers the Burden of Collecting and Sharing Product Information with Syncforce

Zwanenberg Food Group, one of Europe’s leading producers and exporters of meat products and canned meat, faced growing complexity in managing product information across close to 3,000 products sold in over 100 countries. The company said product introductions required too many people from too many departments, and maintaining content across systems and documents was time-consuming and error-sensitive as it had to deliver information to multiple channels.

With SyncForce, Zwanenberg implemented one central system of record using 360 Portfolio Content Centralisation and 1-Click Content Distribution. The company said this reduced manual copying, aligned its systems, and made it easier to share the most recent product information and digital assets across internal teams and external channels, supporting its future growth and flexibility.

Zwanenberg Food Group

Sandra Mensink

Team Coordinator Specification Management