Case Study: Censia achieves streamlined data enrichment and unified customer records with Syncari

Syncari Enables Censia to Be Confident in Their Data Automations

Censia, a talent intelligence platform, faced fragmented internal systems and legacy processes that made enrichment and operations slow and error-prone; with no dedicated ops resource, the VP of Marketing described chasing “siloed pockets of data” and spending weekends troubleshooting a Frankenstack. To solve this, Censia engaged Syncari and its data automation platform to centralize and simplify enrichment and unification workflows.

Using Syncari, Censia built a flexible enrichment hierarchy across providers like ZoomInfo and Slintel and unified systems including Salesforce, Marketo, and Zendesk, while normalizing fields for consistent data. The Syncari implementation delivered measurable benefits — 5–10 hours saved per week, $40k in contractor cost savings, and a +30% increase in confidence in data — allowing teams to work faster and more reliably.

Censia

Jana Lass

VP of Marketing