Case Study: Inkling achieves accelerated revenue growth through unified, trusted data with Syncari

Inkling Accelerates Revenue Growth With Unified, Trusted Data

Inkling, an education-technology company, faced a surge in demand while its 10‑year‑old CRM and custom APEX workarounds created messy, siloed data, dropped leads, and poor attribution. To restore CRM integrity, improve BI reporting, and automate core sales and marketing workflows, Inkling partnered with Syncari and prioritized a solution that would standardize, normalize, and clean data before automating processes.

Syncari delivered a codeless operational data hub that unified Salesforce, Marketo, NetSuite, ZoomInfo, PostgreSQL and Tableau, automated strict lead-to-account matching and routing, replaced brittle APEX fixes, and synchronized BI dashboards. The implementation produced measurable gains—3x faster response times, 50% greater productivity, and 32% more opportunities—giving Inkling trusted, shared data to accelerate revenue growth.

Inkling

Channa Heng

Director of Revenue Operations