Case Study: Conga achieves a unified GTM tech stack and 4x faster first response with Syncari

Conga Gets GTM Tech Stack to Operate as One Efficient System

Conga, formed from the merger of Conga and Apttus, faced disparate technology stacks and siloed data across 37 systems that were breaking lead flows, losing campaign and activity data, and limiting lead-to-account conversions—threatening their ability to achieve a unified “New Conga” view within 12 months. They selected Syncari’s no-code data management platform to get IT-approved governance without heavy IT resources and tackle data unification, enrichment, and workflow automation across marketing and sales systems.

Syncari centralized and cleaned cross-system data, appended missing lead activity, matched leads to accounts with custom logic, and automated routing and reporting into Snowflake and Power BI. As a result, Syncari helped Conga accelerate first response times by 4x, eliminate 50+ custom integrations, and realize a projected $625K in year‑one cost savings—unlocking full-funnel reporting and faster time to ROI.

Conga

Chris Thompson

Head of Marketing Operations