Case Study: Zellis improves GDPR-compliant lead integration with SyncApps by Cazoomi

Zellis - Customer Case Study

Zellis, the UK and Ireland’s largest payroll, HR, and managed service provider, needed a better way to manage data flowing from its site into NetSuite. The company also wanted to ensure GDPR preferences and customer scores were updated correctly for leads coming through HubSpot, its inbound marketing and sales platform. SyncApps by Cazoomi provided the integration needed to connect HubSpot and NetSuite.

Using SyncApps by Cazoomi, Zellis automated the transfer of qualified leads into NetSuite, applied filtering to send only valuable leads, and mapped GDPR, opt-out, and subscriber preference fields for stronger compliance. The solution helped keep Sales and Marketing in sync, streamlined data flow between HubSpot and NetSuite, and reduced manual effort, though the case study does not provide specific numeric impact.

Zellis