Case Study: Y2 Yoga improves targeted marketing and segmentation with SyncApps by Cazoomi

Y2 Yoga - Customer Case Study

Y2 Yoga, a Charlotte, North Carolina yoga studio with classes, spa services, and a restaurant, needed a better way to target specific clients with email campaigns and newsletters. Using SyncApps by Cazoomi with MINDBODY and its marketing tools Mailchimp and Infusionsoft, the team wanted to manage segmented outreach without relying on manual spreadsheet imports.

With SyncApps by Cazoomi, Y2 Yoga integrated MINDBODY with Mailchimp and Infusionsoft so customer records could be automatically segmented into Infusionsoft Tags and Mailchimp Groups using complex filtering and segmentation rules. This real-time automation improved reporting, made campaign targeting easier, and freed instructors from repetitive manual data work, helping them focus more on teaching and running the business.

Y2 Yoga