Case Study: WWF achieves bi-directional data sync and better campaign segmentation with SyncApps by Cazoomi

WWF - Customer Case Study

WWF South Africa, part of World Wide Fund for Nature (WWF), needed a better way to manage nonprofit segmentation and keep donor data synchronized while migrating from Microsoft Dynamics 365 to NetSuite. Using SyncApps by Cazoomi’s NetSuite to Mailchimp integration, they aimed to connect ERP/CRM records with their marketing platform so campaigns could stay relevant, timely, and easier to set up.

SyncApps by Cazoomi provided bi-directional integrations for both NetSuite to Mailchimp and Microsoft Dynamics CRM to Mailchimp, with support helping WWF set up sync profiles and transfer data without manual work. The result was a single dashboard view, fewer manual updates, and more precise targeting—enabling triggered campaigns and newsletters based on donor interests while keeping unsubscribe and other changes reflected across both systems.

WWF