Case Study: United Cellars achieves automated Mailchimp segmentation and reporting with SyncApps by Cazoomi

United Cellars - Customer Case Study

United Cellars, an independent dealer of fine wine and spirits operating across Australia, Canada, and New Zealand, needed a way to simplify and automate its large NetSuite environment while sending only specific customer records into targeted Mailchimp groups. The company used NetSuite to manage customer relationships, finances, and operations, and Mailchimp for email marketing, but required a more precise integration to support its personalized wine service and segmented marketing needs.

Using SyncApps by Cazoomi, United Cellars integrated NetSuite with Mailchimp through Dynamic Saved Searches, custom fields, and Mailchimp Group Titles to automate selective syncing between systems. SyncApps by Cazoomi also brought campaign responses back into NetSuite for better reporting and segmentation, while its “Create A Lead” feature helped sync new Mailchimp records back as leads. The result was greater automation, faster buyer segmentation, and more robust marketing visibility, saving the team hours of manual work each day.

United Cellars