Case Study: Transcendental Meditation achieves automated segmentation and unsubscribe compliance with SyncApps by Cazoomi

Transcendental Meditation - Customer Case Study

Transcendental Meditation, an Australia-based nonprofit and partner of David Lynch Foundation Australia, needed a better way to manage a large and growing database across iContact and NetSuite. Their challenge was to enable powerful segmentation, migrate data efficiently, and keep unsubscribes compliant with privacy rules worldwide—without spending hours on manual updates between systems.

SyncApps by Cazoomi provided the iContact for NetSuite integration to automate syncing between iContact and NetSuite, including unsubscribes and soft opt-outs, while supporting complex list and sub-category segmentation. With more than 200 sync profiles, Transcendental Meditation reduced manual data work, improved targeted marketing, strengthened compliance, and saved dozens of hours each month.

Transcendental Meditation