Case Study: Sundance achieves hyper-targeted marketing and saves 13 days a year with SyncApps by Cazoomi

Sundance - Customer Case Study

Sundance, the well-known film festival organization, needed a better way to deliver hyper-targeted, personalized marketing across different audience segments. They used NetSuite and Mailchimp, but their native integration was clunky and lacked key features, making it difficult to sync data and target the right attendees, sponsors, and subscribers with relevant messages. SyncApps by Cazoomi provided the Mailchimp for NetSuite integration to solve this challenge.

With SyncApps by Cazoomi, Sundance used NetSuite Subscriptions, a custom unsubscribe field, and re-subscribe handling to keep Mailchimp and NetSuite in sync and manage opt-ins and opt-outs accurately. The result was easier subscriber management, no more manual data entry, and better campaign targeting—saving over 13 days a year and helping Sundance improve marketing ROI with more relevant campaigns.

Sundance