Case Study: smarterBATHROOMS+ streamlines project-stage email campaigns with SyncApps by Cazoomi

smarterBATHROOMS+ - Customer Case Study

smarterBATHROOMS+ is an Australian bathroom and kitchen renovation company based in Melbourne that uses Infusionsoft and NetSuite to manage customer communications. As their business grew, they needed a better way to segment customers based on project milestones so they could send timely, personalized emails for contacts halfway through a renovation and for those whose projects had been completed for a week.

SyncApps by Cazoomi implemented a Sync Profile configuration that used NetSuite Customer Saved Searches to sync specific records into Infusionsoft tags, while only selected Infusionsoft tags were synced back to NetSuite. With SyncApps by Cazoomi, smarterBATHROOMS+ reduced manual tagging and segmentation, improved the timing and accuracy of customer communications, and better supported referrals and repeat business through more relevant project updates.

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