Case Study: Rémy Martin achieves easier Salesforce-Mailchimp segmentation with SyncApps by Cazoomi

Rémy Martin - Customer Case Study

Rémy Martin, the historic cognac house founded in 1724, needed a way to better target buyers in the US and UK while connecting its marketing and sales systems. The company wanted to integrate Salesforce with Mailchimp so it could manage and market its Bruichladdich, Cointreau, and Rémy Martin brands more effectively, without drawing heavily on IT resources. SyncApps by Cazoomi provided the integration platform for this need.

Using SyncApps by Cazoomi, Rémy Martin connected Salesforce and Mailchimp with filtering and segmentation capabilities to manage subscriptions, support GDPR compliance, and target the right audiences across its international brands. The result was a simpler point-and-click process that eliminated manual imports and exports and saved 10s of hours each month.

Rémy Martin