Case Study: Reckitt Benckiser achieves GDPR-compliant marketing automation with SyncApps by Cazoomi

Reckitt Benckiser - Customer Case Study

Reckitt Benckiser (RB.com), the global consumer health and hygiene company behind brands like Dettol, Lysol, Durex, and Nurofen, needed a way to manage marketing across millions of subscribers while staying compliant with GDPR. Using SyncApps by Cazoomi’s Shopify to Salesforce Marketing Cloud integration, RB faced the challenge of keeping customer data and unsubscribe status aligned across two systems without relying on time-consuming manual checks.

With SyncApps by Cazoomi, Reckitt Benckiser automated bidirectional unsubscribe syncing and moved new Shopify customer records into Salesforce Marketing Cloud for future marketing. The result was GDPR compliance on autopilot, better alignment between marketing and sales, and dozens of man-hours saved every month, giving RB’s marketing team more time to focus on strategy and customer engagement.

Reckitt Benckiser