Case Study: Nexus Community Partners streamlines audience segmentation and CRM sync with SyncApps by Cazoomi

Nexus Community Partners - Customer Case Study

Nexus Community Partners is a St. Paul-based nonprofit focused on building stronger, more equitable socio-economic relationships in the community, especially for people of color. They used Salesforce for task and record management and Mailchimp for audience communication, but struggled to keep the two systems aligned, creating manual data entry and making segmentation and outreach harder than necessary.

SyncApps by Cazoomi solved this by bi-directionally integrating Salesforce with Mailchimp, allowing Nexus Community Partners to sync contacts, lists, groups, and campaign responses automatically. With SyncApps by Cazoomi, the organization reduced manual work, improved audience segmentation, kept opt-outs and profile updates in sync, and gained better visibility into marketing results and CRM records.

Nexus Community Partners