Case Study: Medical Associates Consulting streamlines healthcare staffing and campaign tracking with SyncApps by Cazoomi

Medical Associates Consulting - Customer Case Study

Medical Associates Consulting, a US-based healthcare staffing company, needed a better way to manage two very different audiences on its platform: medical professionals seeking jobs and healthcare organizations seeking staff. Because its marketing and CRM data lived in Constant Contact and Dynamics 365, the team struggled to connect campaign activity with outcomes while staying compliant across federal and state regulations. To solve this, they turned to SyncApps by Cazoomi for integration support.

With SyncApps by Cazoomi, Medical Associates Consulting connected Constant Contact and Dynamics 365 to sync marketing metrics such as opens, clicks, and bounces, manage opt-outs, and create Dynamics 365 campaigns from Constant Contact events. The integration gave the team clearer insight into campaign performance, automated data transfer, improved compliance handling, and saved dozens of hours each quarter. It also reduced manual effort by more than 13 days per year for event syncing alone.

Medical Associates Consulting