Case Study: Matr Boomie boosts abandoned cart email automation with SyncApps by Cazoomi

Matr Boomie - Customer Case Study

Matr Boomie is a wholesale fair trade brand that works with artisans across India to create jewelry, gifts, journals, fashion, and home accessories. As they grew, they needed a way to sync NetSuite customer data to Mailchimp without hiring developers, and they also wanted to track abandoned carts and re-engage shoppers through automated email campaigns. SyncApps by Cazoomi helped solve this challenge with a cloud-based integration.

Using SyncApps by Cazoomi, Matr Boomie connected NetSuite saved searches to Mailchimp so customer records could be added or removed automatically based on cart activity. The integration supported abandoned checkout newsletters and automated follow-up emails, helping the team market more effectively without coding. According to the case study, Matr Boomie has used SyncApps for two years and seen real, tangible results, while also benefiting from responsive customer support.

Matr Boomie

Andres

Matr Boomie