Case Study: Kitchen Table Advisors streamlines audience segmentation with SyncApps by Cazoomi

Kitchen Table Advisors - Customer Case Study

Kitchen Table Advisors is a nonprofit focused on improving the food system and helping farmers build stronger businesses, relationships, and HR practices. To support outreach to different farmer segments, they needed a better way to connect Salesforce with Mailchimp for Salesforce so they could reduce manual work while still sending highly personalized, targeted communications.

SyncApps by Cazoomi implemented a real-time integration between Salesforce and Mailchimp for Salesforce, enabling Kitchen Table Advisors to sync Contacts, Leads, Campaigns, and segmented lists more efficiently. By using checkbox-based segmentation and campaign activity tracking, the organization made segmentation easier, saved dozens of man-hours each month, avoided manual data migration errors, and achieved better ROI through SyncApps’ nonprofit discount.

Kitchen Table Advisors