Case Study: Kaiser Permanente saves time and improves secure member segmentation with SyncApps by Cazoomi

Kaiser Permanente - Customer Case Study

Kaiser Permanente, one of the USA’s leading health care providers, needed a better way to manage marketing across three distinct entities while keeping communications relevant, compliant, and aligned with member opt-outs. The challenge was especially complex during 2020, when timely member communication about health and safety became critical. Kaiser Permanente used SyncApps by Cazoomi with Constant Contact for Salesforce integration to support this multi-entity marketing structure.

With SyncApps by Cazoomi, Kaiser Permanente automated syncing of Salesforce Campaigns and Marketing Lists into Constant Contact lists, enabling better segmentation, accurate member updates, and automatic opt-out management. The result was stronger data security and privacy compliance, less manual work, and significant time savings—replacing a process that can waste 13 working days per year. SyncApps by Cazoomi helped Kaiser Permanente streamline marketing and focus more on serving members.

Kaiser Permanente