Case Study: Fordham University achieves personalized alumni and student marketing with SyncApps by Cazoomi

Fordham University - Customer Case Study

Fordham University, a private Jesuit university with more than 178,000 alumni and 16,000 enrolled students, needed a better way to manage marketing segmentation across its large student and alumni base. Traditional manual processes were too time-consuming and costly, so the university turned to SyncApps by Cazoomi to connect SugarCRM and Mailchimp.

With SyncApps by Cazoomi, Fordham University automated the flow of unlimited data points between SugarCRM and Mailchimp, including multiple custom fields for more precise segmentation and personalized messaging. The integration also allowed bidirectional field updates for synced constituents, helping the marketing team manage student and alumni records more efficiently and support tailored campaigns at scale.

Fordham University