Case Study: Encore.org streamlines supporter targeting with SyncApps by Cazoomi

Encore.org - Customer Case Study

Encore.org, a nonprofit focused on helping people over 50 use their talents and be heard, needed a better way to segment and reach supporters across different audiences. Their challenge was syncing Salesforce Marketing Lists with Mailchimp Audiences and Groups automatically, since native Salesforce-Mailchimp integration didn’t support the level of automated, multi-group syncing they needed. They used SyncApps by Cazoomi to connect the systems and improve their email marketing workflow.

With SyncApps by Cazoomi, Encore.org set up automated sync scheduling, bi-directional updates, webhooks for Mailchimp profile updates, and streamlined list-to-group segmentation to keep records current across Salesforce and Mailchimp. The result was less manual work, faster and more accurate data syncing, better audience targeting, and improved campaign management—plus time and money savings from using a flexible integration, with the added benefit that one sync profile could cover all their automation needs.

Encore.org