Case Study: Cascade Bicycle Club automates opt-out and resubscribe management with SyncApps by Cazoomi

Cascade Bicycle Club - Customer Case Study

Cascade Bicycle Club, a statewide bicycle nonprofit serving riders across Washington, needed a scalable way to manage its growing membership of 500k+ subscribers and reduce manual work handling Mailchimp opt-outs and resubscriptions. The organization used Mailchimp for email marketing and Salesforce with Nonprofit Success Pack (NPSP), but manual updates were time-consuming and made it difficult to track members who unsubscribed and later returned.

With SyncApps by Cazoomi, Cascade Bicycle Club integrated Mailchimp with Salesforce to automatically sync opt-outs and resubscribe records, including clearing opt-out flags when contacts came back. SyncApps by Cazoomi also customized the workflow so resubscribes could sync even with one-way sync enabled, helping the team save hours of manual effort and more effectively manage unsubscribed and returning clients.

Cascade Bicycle Club