Case Study: RealPage achieves 33% more Paid Search SQLs with Synapse SEM

RealPage boosts Paid Search SQLs 33% with Synapse SEM

RealPage, a leading provider of AI-enabled property management software, faced a challenge with its digital advertising strategy. Its broad awareness-focused tactics were not generating meaningful pipeline revenue, and audience overlap across its products on platforms like LinkedIn was causing inefficiency. The company partnered with Synapse SEM to build a more efficient, audience-first strategy aligned with measurable pipeline impact.

Synapse SEM implemented a unified, full-funnel media strategy. For paid search, they shifted budget to high-intent tactics and used automated bidding optimized for lead generation. For paid social, they developed a persona-based audience strategy on LinkedIn to tailor messaging by role. This solution delivered transformative results for RealPage, including a 33% year-over-year increase in paid search SQL volume and a 43% reduction in paid search cost per SQL.

RealPage