Case Study: Pri-Med achieves higher qualified lead volume with Synapse SEM

Pri-Med grows qualified leads 71% with Synapse SEM

Pri-Med, a trusted source of medical information for clinicians, faced the challenge of pivoting its marketing strategy to support new virtual products and capitalize on growing online demand for continuing medical education credits. They partnered with performance marketing vendor Synapse SEM to rethink their search engine marketing approach across paid search and SEO.

Synapse identified spikes in demand and optimized existing content while creating new, high-quality content to fill gaps. They reprioritized and secured additional paid search budget while using back-end data to maintain lead quality. The integrated strategy from Synapse yielded significant results: the SEO program generated 71% more qualified leads year-over-year, while paid search generated 31% more qualified leads and 41% more non-brand users.

Pri-Med