Case Study: Goodwin University achieves 38% SEM lead growth with Synapse SEM

Goodwin University grows SEM leads 38% YoY with Synapse SEM

Goodwin University, a non-profit institution in Connecticut, needed to increase prospective student inquiries through its website without significantly increasing its marketing budget. To address this challenge, the university partnered with vendor Synapse SEM to manage its SEO and paid search advertising channels.

Synapse SEM implemented a comprehensive strategy that included uncapping high-performing keyword bids, testing new Performance Max campaigns, and creating softer calls-to-action like content guides. They also executed a full-scale Quality Score improvement plan. These actions resulted in a 38% year-over-year increase in SEM leads, an 18% reduction in cost-per-click, and a 133% increase in qualified applicants for their nursing program, demonstrating significant ROI for Goodwin University.

Goodwin University