Case Study: Goodwin University achieves 38% SEM lead growth with Synapse SEM

Goodwin University grows SEM leads 38% with Synapse SEM

Goodwin University, a non-profit institution in Connecticut, needed to continue growing its prospective student lead volume through SEM and SEO without incurring significant cost-per-click inflation. They partnered with the performance marketing agency Synapse SEM to manage this challenge following a substantial budget increase.

Synapse SEM implemented a strategy that included uncapping productive keyword sets, testing new Performance Max campaigns, adding softer call-to-action content guides, and executing a full-scale Quality Score improvement plan. The results were highly successful, yielding a 38% year-over-year increase in SEM leads that exceeded the budget growth, an 18% reduction in CPCs despite industry-wide inflation, and a massive 133% increase in qualified applicants for their high-priority Nursing program.

Goodwin University