Case Study: F.W. Webb drives PPC revenue growth with Synapse SEM

F.W. Webb grows PPC revenue 399% with Synapse SEM

The customer, F.W. Webb, a wholesale distributor in the Northeast, had not fully leveraged paid search for growth. Their challenge was scaling their PPC program profitably across a vast product catalog without over-investing in low-margin items. Synapse SEM was engaged to rebuild the PPC strategy around efficiency and margin data.

Synapse SEM rebuilt the program by expanding and diversifying campaign types, using business data to prioritize high-margin products. This data-driven approach and close partnership enabled intentional scaling. The results included a 399% revenue growth, a 21% improvement in ROAS, and a 123% increase in new customer registrations, establishing PPC as a key profit driver for F.W. Webb.

F.W. Webb