Case Study: The Company Coach achieves seamless marketing-to-sales handover and measurable campaign ROI with SymVolli

The Company Coach - Customer Case Study

The Company Coach, a long-standing sales coaching and professional development firm, needed a way to design, run and manage multi-channel marketing programmes (telemarketing, exhibitions and digital), ensure seamless handover of enquiries into sales, and identify which campaigns delivered the best ROI. To meet this challenge they engaged SymVolli and its campaign management system.

SymVolli implemented a unified campaign-management platform that runs digital and traditional campaigns in one environment, creates a seamless transition from marketing enquiry to sales opportunity with a clear audit trail, and provides task management and reminders for proactive follow-up. As a result, The Company Coach can track all leads once passed to sales without contacting sales, measure potential and actual business by client, and calculate ROI for each campaign—improving follow-up, sales productivity and campaign accountability.

The Company Coach

Peter Kleyn

Managing Director