Case Study: Manpower Resources Company achieves end-to-end lead tracking and ROI-driven campaign success with SymVolli

Manpower Resources Company - Customer Case Study

Manpower Resources Company, a UK and Europe security solutions provider, turned to SymVolli to solve a core marketing and sales challenge: ensuring marketing-generated leads were efficiently monitored and followed up so the business could understand which marketing programmes delivered the best ROI. They needed a single system to design, run and manage digital and traditional campaigns, pre-qualify enquiries, track leads after handoff to sales, and ensure accurate job costing and profitability.

SymVolli implemented a seamless integration of the marketing and sales processes that tracks every lead from campaign to close and gives marketing visibility without adding administrative burden to sales. As a result, Manpower Resources Company can now develop, implement and manage campaigns with measurable ROI, identify which campaigns are succeeding and repeat them, and improve lead follow-up and overall campaign profitability.