Case Study: Sacramento Municipal Utility District improves digital experience with SymSoft and Sitecore

SMUD ranks 8th in utility website benchmark with Symsoft

The Sacramento Municipal Utility District (SMUD) faced challenges with a legacy website that was difficult to maintain and failed to meet modern standards for user experience and accessibility. They partnered with SymSoft to implement the Sitecore Experience Platform, seeking to unify their customer experience across multiple digital properties and deliver personalized content.

SymSoft implemented Sitecore with Federated Experience Manager (FxM) to create a unified, personalized experience. The solution led to significant recognition, including SMUD ranking 3rd for overall customer satisfaction in a 2019 J.D. Power study and 8th in a 2021 utility website benchmark. SymSoft also provides ongoing managed support to maintain the platform's performance.

Sacramento Municipal Utility District (smud)