Case Study: California Conservation Corps boosts youth recruitment with SymSoft's mobile-first website redesign

California Conservation Corps boosts mobile reach to 48% with Symsoft

The California Conservation Corps faced the challenge of boosting youth enrollment with a dated, difficult-to-update website built on an extremely limited budget. They partnered with Symsoft to implement a new mobile-first WordPress Divi website that would improve both the applicant experience and the content authoring workflow.

Symsoft's solution involved conducting user interviews to guide a redesign focused on reduced text, prominent imagery, and clear calls to action. The resulting website features reusable templates for easy editing and was optimized for a user base that is 48% mobile. The vendor's work led to positive initial feedback, an improved content workflow, a positive movement in all KPIs, and a 60% increase in organic traffic.

California Conservation Corps