Case Study: Revolution Race achieves nearly 4% increase in finished purchases with Symplify

Why “negative” test results are not necessarily negative

Revolution Race, a Swedish outdoor apparel company, partnered with Symplify to improve mobile product-page conversions by rethinking their size-selection UX. The challenge centered on a unique size selector that sat in a bottom pop-up and detailed fit text that might be interrupting the purchase flow; Symplify used A/B testing and conversion optimization to determine whether surfacing or minimizing that information would lift conversions.

Symplify ran two iterative A/B tests: Test 1 moved the size selector and fit copy above the CTA—which produced no uplift and a slight drop in add-to-cart—and Test 2 minimized on-page size information by moving fit details down with reviews. Test 2 produced a just-below-4% uplift in Finished purchases (statistically significant at 99%) despite an indication of negative effect on Add to cart, demonstrating Symplify’s iterative testing approach and measurable impact on completed purchases.

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