Case Study: Nordicfeel Pop‑up achieves 1000% increase in sign‑ups with Symplify

How we challenged Nordicfeel’s pop-up and increased sign-ups by 1000%

Nordicfeel Pop-up, an e‑commerce campaign for Nordicfeel, faced a bulky, repetitive mobile pop‑up that annoyed users, sent discount codes via email, and created friction that hurt conversions. Symplify was brought in to rethink and optimize the pop‑up using targeted A/B testing and on‑site personalization.

Symplify rebuilt the experience with a concise, value‑focused pop‑up, immediate on‑screen discount delivery, and a timed trigger, then A/B tested the variant for 30 days. The result: clicks on the submit button rose ~1000%, finished purchases on mobile increased by ~2% (with ~80% of traffic mobile), and the campaign showed ~55% more revenue from the discount code. Symplify then rolled the winning variant out as a personalization for 100% of traffic to capture the uplift immediately.

Nordicfeel Pop-up