Case Study: A Day’s March achieves 70% uplift in purchases and 78% more search clicks with Symplify

A Day’s March - Customer Case Study

A Day’s March, a Swedish clothing label founded in 2014, faced a conversion challenge: their on-site search was hidden behind the hamburger menu on mobile, reducing visibility for high-intent shoppers. Symplify worked with the brand to address this by applying on-site search optimization and A/B testing to make search more accessible and drive interaction.

Symplify implemented a variant that displayed a full-width search bar at the top on mobile and transformed it into a visible search icon in the header when users scrolled, then ran a ~30-day A/B test across devices. The result was a 78% uplift in clicks on search and a 70% uplift in finished purchases associated with search clicks, demonstrating Symplify’s measurable impact on engagement and conversion.

A Day’s March