Case Study: Virgin Australia improves booking experiences with Symplicit

Virgin Australia saves time and money with Symplicit through early usability testing

Virgin Australia was creating new mobile-friendly systems for flight bookings and booking management, driven by business needs but with a focus on maintaining customer satisfaction. They engaged Symplicit for assistance with product design, design research, customer experience, and usability testing to ensure these critical customer touchpoints were optimized.

Symplicit conducted heuristic reviews, held a design studio workshop to build stakeholder consensus, and performed usability testing to establish baseline standards. This process helped Virgin Australia make confident business decisions and identify usability concerns early, ultimately saving them time and money during the transition from prototype to go-live.

Virgin Australia