Case Study: STX Films achieves reliable revenue insights and data-driven optimization with SymphonyAI Media

Driving Revenue Insights for STX Films

STX Films, a global media company distributing star-driven film content across traditional TV, OTT and PVOD platforms, struggled to track consumption and reconcile revenue from dozens of partners with differing report formats. After identifying inaccuracies and missing days of data with a previous provider, STX engaged SymphonyAI Media for more reliable revenue tracking and data normalization, using SymphonyAI Media’s managed services and revenue optimization solutions.

SymphonyAI Media normalized disparate reports, incorporated business logic for contract- and promotion-specific rules, and reconciled POS data to deliver accurate, timely reporting and enable real-time analysis. As a result, STX Films restored data integrity, achieved measurable gains in operational efficiency, no longer audits their data weekly, and can make faster, more confident decisions about title performance and profitability thanks to SymphonyAI Media.

STX Films

Alex Keyes

Vice President of Content Finance and Deal Analysis