Case Study: Ecolab achieves 25% increase in Talent Network sign‑ups and 40% monthly social follower growth with Symphony Talent

Using Analytics to Boost Ecolab’s Brand Recognition, Hone Its Ta Strategy and Gain Key Insights

Ecolab is a global leader in water, hygiene and energy technologies serving millions of customers across industries, yet despite its scale it struggled with low name recognition and an unfocused talent-acquisition strategy. Legacy contracts, a lack of analytics and limited social presence made it hard to recruit seasonal and hard-to-fill roles and to convey the company’s full story to candidates.

Ecolab moved to Workday and partnered with Symphony Talent for programmatic advertising, automated media buying, a careers-site overhaul and enhanced social channels. The result: job-level analytics and weekly performance comparisons, centralized media buying and clearer budgeting, improved hiring for high-turnover roles, 40% monthly growth in social followers, two million impressions worldwide and a 25% increase in Talent Network sign-ups, with drip campaigns and microsites planned to further boost hiring and brand awareness.

Ecolab