Case Study: S&P Global achieves a 75% increase in candidate completions with Symphony Talent (SmashFly)

S&P Global - Customer Case Study

S&P Global, amid a “talent acquisition Renaissance,” faced a fit problem rather than an application problem: they needed to get proactively in front of the right candidates, move away from job boards, build candidate affinity, and screen for fit before apply. Their goals were to use smarter data-driven outreach and improve employer brand storytelling to attract better-fit talent—especially for IT and engineering roles.

Partnering with SmashFly, S&P Global implemented targeted email newsletter templates and rewrote job descriptions to focus on candidate value and growth, while building in-house recruitment marketing expertise. The campaign drove a 75% increase in form completions, reduced low-quality click-throughs, improved screening for fit, and set the team up to scale targeted sends and progressive profiling for even smarter talent engagement.

S&P Global