Case Study: Bright House Networks achieves 24% more hires and 48% lower recruiting costs with Symphony Talent

Optimizing Recruitment Marketing Strategies to Exceed Hiring Goals

Bright House Networks, a major U.S. cable operator serving over 2.5 million customers, launched a company-wide recruiting overhaul to increase applicant reach, improve candidate experience, build a stronger social and mobile presence, and gain measurable hiring insights. Jennifer Tracy, Senior Director of Talent Acquisition and Diversity, faced gaps in front-end recruitment marketing—needing integration, real-time visibility, and actionable insights beyond their Silkroad ATS.

Bright House added the SmashFly Recruitment Marketing Platform integrated with Silkroad and launched job distribution, a talent network, a mobile-optimized career site, referrals, PPC, and automated nurture campaigns. The program built a pipeline of 800,000+, drove 75,000+ career-site applications, produced PPC results (5,516 completed applications, $0.38 CPC, $2.63 cost per application), generated 1,923 referrals (152% increase), and ultimately delivered a 24% increase in filled positions and a 48% reduction in hiring cost (2013–2015).

Bright House Networks

Jennifer Tracy

Senior Director of Talent Acquisition & Diversity