Case Study: DICK'S Sporting Goods achieves 9,000+ hires and slashes CPA 80% & CPH 73% with Symphony Talent

Igniting Dick’s Employer Brand With an Omnichannel Candidate Experience

DICK'S Sporting Goods needed to attract high‑volume, right‑fit talent — from former athletes to passionate sports experts — even as e‑commerce growth made in‑store traffic less central. The company’s career site content, job search and application process were inconsistent across touchpoints, undermining candidate experience and its ability to hire the right retail associates.

Working with Symphony Talent, DICK'S rebuilt a candidate‑centric employer brand and launched an omnichannel National Signing Day campaign with new video, refreshed career‑site creative, mobile‑friendly experiences, in‑store recruiting tech and coordinated splash ads and social posts. The campaign rallied the organization, delivered over 9,000 hires and cut cost per applicant by 80% and cost per hire by 73%.

Dick’s Sporting Goods