Case Study: Hilton Grand Vacations achieves improved candidate & recruiter experience and higher conversions with Symphony Talent

Hilton Grand Vacations combined AI, machine learning and automation with a solid employer brand to showcase its totally unique work culture

Hilton Grand Vacations (HGV), a global hospitality company that recently spun off from Hilton Worldwide, needed to define its employer brand and differentiate itself while recruiting across diverse markets (including bilingual real estate agents in Hawaii). Its career site was copy-heavy, hard to navigate, and lacked real-time content control, resulting in a poor candidate experience and limited ability to guide applicants through the funnel.

HGV rebuilt its career site with a mobile-first, responsive design and applied AI/ML-powered Google Cloud Talent Solution and XCloud to deliver personalized job searches, streamlined job descriptions, interactive video content, and unified data for media buying and recruiting. The changes improved both candidate and recruiter experiences—XCloud’s ranking surfaces better-fit profiles—and delivered measurable gains: 8% fewer duplicate search results, 21% lower job search bounce rates, 8% shorter search times, and a 5% lift in conversion rates.

Hilton Grand Vacations

Laura Schmidt

Vice President of Talent Acquisition