Case Study: Nestlé achieves 70,000+ video views and 2,000+ apprenticeship site clicks with Symphony Talent

Helping Nestlé Reach and Inspire Candidates Across Digital Channels

Nestlé wanted to attract candidates for its UK apprenticeship schemes — from engineering to finance — by reaching young people where they spend time online. The challenge was to promote opportunities that are delivered across multiple locations and to boost diversity, particularly increasing female interest in food manufacturing and factory roles.

Symphony Talent partnered with YouTuber Jana Hisham (JanaVlogs), creating two Nestlé‑themed videos (a giant KitKat stunt and a KitKat factory tour) and promoting them during National Apprenticeship Week across Nestlé Academy and Jana’s channels. The campaign outperformed expectations: videos generated strong positive engagement, reached a digitally engaged audience, recorded over 70,000 views combined and drove 2,000+ click‑throughs to the Nestlé Academy site.

Nestlé