Case Study: MedStar Washington Hospital Center achieves 200% hiring efficiency and 50%+ lower media hire costs with Symphony Talent

Helping Medstar Attract and Hire Right-Fit Talent Amid Fierce Competition

MedStar Washington Hospital Center, a leading not‑for‑profit quaternary care academic medical center in Washington, D.C., needed to attract highly skilled clinicians in a fiercely competitive market. Although open roles generated strong application volume, most candidates lacked the required background, overwhelming recruiters and extending hiring timelines.

Symphony Talent revamped MedStar’s talent acquisition by reallocating media spend, using programmatic advertising and real‑time data to target branded messaging to the best‑qualified candidates and focus on hard‑to‑fill roles. The approach cut applications by ~35%, improved efficiency nearly 200% (application‑to‑hire from 26:1 to 8:1), reduced cost per media hire by over 50%, and lowered overall media spend by 36%.

Medstar Washington Hospital Center