Case Study: Chili’s achieves 3,000 more applications in two weeks with Symphony Talent

Expressing the Essence of Chili’s Appeal to Potential Employees

Chili’s, the flagship brand of Brinker International with more than 1,600 restaurants across 31 states, 32 countries and two territories, needed a careers presence that matched its vibrant, guest-focused culture. Its single careers page and reliance on Brinker’s site made opportunities hard to find and left the application experience feeling transactional rather than reflective of the “ChiliHead” culture that celebrates individuality and growth.

Symphony Talent conducted a site audit and built a distinct careers site and messaging—“Be part of what’s trending at Chili’s”—that brought the ChiliHead employer value proposition to life. The fresh, mobile-responsive site added SEO, personalization, enhanced job descriptions and content marketing, and within two weeks of launch ChilisJobs.com had 3,000 more applications than the same week the previous year.

Chili’s