Case Study: Nexans achieves a perception shift and exceptional user engagement with Symphony Talent's CGI microsite

Changing Perceptions of Nexans and Their Industry With a CGI Experience

Symphony Talent partnered with Nexans, a global leader in cable manufacturing that suffered from low public awareness and a perception that the industry is “traditional” and unexciting. The brief was to shift how potential employees and current staff see Nexans—showcasing the company’s ambitious projects and building pride—by creating a disruptive brand experience that challenged those stereotypes.

The solution was a CGI-driven interactive microsite (nexanstour.com) featuring a charismatic, disillusioned tour guide who whisks users to unexpected Nexans projects around the world, supported by high-quality CGI, sound design and a programmatic/retargeting campaign across LinkedIn, Facebook and display. The campaign drove 17,322 visitors (Nov 2018–Feb 2019), with one-third returning, an average dwell time of 4m27s, and most users completing the full tour—well above the industry benchmark of two minutes.

Nexans