Case Study: Symphony Solutions achieves higher employee satisfaction and a more cohesive loyalty program with Symphony Solutions Experience Design

Symphonians boosts loyalty satisfaction by 12% with Symphony Solutions

Symphony Solutions, an AI transformation partner, was challenged to improve its own internal loyalty program for its employees, referred to as Symphonians. Although the program offered a great range of rewards, it suffered from a lack of consistency across all touchpoints and visibility issues. The vendor's own Design and Marketing teams employed Service Design to investigate these fallouts and identify opportunities for improvement.

Symphony Solutions conducted a thorough investigation that included customer journey mapping and employee interviews. The solution involved aligning the program with a company rebrand, simplifying the delivery process, and offering more personalized reward choices including new music-related gifts. As a result, an internal survey showed employee satisfaction with the loyalty program improved by 12%, and the program became more cohesive with the company's new brand identity.

Symphonians