Case Study: GOAT Interactive improves data accuracy and GTM efficiency with Symphony Solutions

GOAT Interactive reduces GTM containers by 90% with Symphony Solutions

GOAT Interactive, an iGaming operator, faced significant challenges with data accuracy and efficiency when sending information to third-party affiliate partners. Their use of over 20 client-side Google Tag Manager containers led to data loss, double-counting, and performance issues. Symphony Solutions was engaged to implement a new solution to address these problems.

Symphony Solutions implemented a server-side Google Tag Manager setup, migrating the system over three months. This solution consolidated the numerous containers down to just two, dramatically improving data precision. The results included a 70% reduction in client-side tags fired, a 9% speed improvement on 3G connections, and the ability to track three times more conversion types, providing GOAT Interactive with reliable and efficient data analytics.

GOAT Interactive